WhatsApp, as the most downloaded social networking application globally, offers 3 types of accounts:
1. WhatsApp Personal Account
2. WhatsApp Business Account
3. WhatsApp Business API Account
Each type of account serves different purposes and caters to specific user needs. Below is a detailed comparison to help you understand their differences:
1. WhatsApp Personal Account
This is the original version of WhatsApp, primarily designed for individual users to facilitate personal communication and daily interactions.
2. WhatsApp Business Account
Targeted at small and medium-sized enterprises, this account type provides tools for business communication, including catalog sharing and automated replies. It is ideal for businesses looking to establish a professional presence and engage directly with customers.
3. WhatsApp Business API Account
An advanced version designed for larger enterprises, the API account offers enhanced commercial capabilities, such as:
- Bulk messaging for official communications.
- Integration with third-party platforms for streamlined customer service and management.
- Scalability to handle high volumes of customer interactions.
Unlike the other two account types, WhatsApp Business API Accounts:
- Cannot be accessed via mobile devices.
- Require setup and management through Meta's Business Manager.
- Facilitate messaging exclusively through third-party platforms.
Why does Willdesk only support WhatsApp Business API Accounts?
Willdesk integrates exclusively with WhatsApp Business API Accounts because of their advanced features and compatibility with third-party platforms. This enables businesses to:
- Manage customer interactions efficiently.
- Leverage automation and integration for better scalability.
If your phone number is currently registered as a Personal Account or Business Account, you must deactivate the existing account before registering for a WhatsApp Business API Account to enable integration with Willdesk.
How to Set Up WhatsApp Business API Integration with Willdesk?
To integrate your WhatsApp Business API Account with Willdesk, follow these steps:
- Create and manage your WhatsApp Business API Account in Meta's Business Manager.
- Ensure your phone number is unlinked from any existing non-API accounts.
- Follow the step-by-step integration guide provided in the link below:
How to complete WhatsApp Integration?
By setting up your WhatsApp Business API Account, you can fully leverage Willdesk's features to enhance customer communication and management.